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Tuesday, February 12, 2008

IBM Delivers Telco Innovations to Improve Customer Experience

When I left for Barcelona a few days ago I looked forward to introducing the things that my colleagues and I have been working on because I was interested in hearing feedback from various kinds of people in the industry. I certainly didn't expect to read about the projects on CNN. However, they and many others have picked up the IBM press release about what we are showing at Mobile World Congress.

IBM Research demonstrated how mobile phones and "presence" technology combined with health records can provide a potential "good samaritan" with information on how to aid people in critical medical situations. This combination of IBM Research capabilities and IBM WebSphere Presence Server exemplifies IBM's ability to create enhanced mobile applications for everyday life.

Another project in which I was very involved was also mentioned. I did not mention it previously in this blog because it was confidential, but Vodafone has now agreed to publicize it so it is also mentioned in the article.

IBM collaborated with its client, leading global service provider Vodafone, to extend social networks to any mobile device by taking advantage of communication enablers such as IBM WebSphere Presence Server. Demonstrated for the first time at Mobile World Congress, consumers can communicate with their social network friends regardless of where they are with voice and SMS from either a PC or a mobile phone.

"Working together with IBM, Vodafone developed 'BuddyComm,' an integrated communication service for social network users," said Mike Walker, director of Vodafone Group Research & Development. "This project was a unique opportunity for Vodafone and IBM to bring together research and innovation capability from both sides to achieve goals which neither company could reach by itself, providing real benefit to customers who are active on social networks."

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